Anastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills.
If you’ve experienced makeup by Anastasia, you know it’s more than prestige makeup. It’s more than a trend or a look. And it’s more than getting your best eyebrows, lips or lashes yet. Every product Anastasia creates is made with extreme purpose, detail and design so you get gorgeous, pro-level results without being a pro. Every formula, every shade, every tool is powerful enough to be used by a master artist, yet effortless enough to be used by a beginner. With 25 years of innovation and experience, it’s no surprise that Anastasia has consistently disrupted the industry and re-defined prestige makeup.
You don’t get to be one of the fastest-growing, global beauty brands by accident. Enter the industry’s biggest disruptor — Anastasia Soare — the creative force behind Anastasia Beverly Hills. Anastasia’s groundbreaking Golden Ratio® method creates the illusion of facial symmetry, balance and proportion, the secret to what makes us see a face as beautiful. You’ve seen her brows on the world’s most famous faces like the Kardashians, JLo, Kylie Jenner, Justin and Hailey Bieber, Victoria Beckham and Michelle Obama.
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